Services

folioflare provides a complete toolbox of services to promote your products and services. In addition, we now have a new division called PointSearch Center where professional researchers save you time and money conducting time-consuming researching, writing, and editing for business or personal use. Visit our new website and see for yourself.

graphic design
ILLUSTRATIONS: customized logos, graphs and charts, clip art, website backgrounds, borders, buttons, etc.
PUBLICATIONS: advertisments, flyers, brochures, direct mailers, banners and signs, annual reports, presentation folders, media kits, etc. Customized corporate stationery packages also available.
PRESENTATIONS: lecture handouts, PowerPoint presentations, etc.

website development
WEB DESIGN: color psychology implemetation; static or dynamic design; Internet, Intranet, and Extranet formats.
ECOMMERCE: Full-function interactivity with choice of security levels and shopping cart features.
DOMAINS AND HOSTING: domain name registrations and hosting services can be arranged through folioflare.
APPLICATIONS TRAINING: Microsoft (MS) Word, MS Excel, MS PowerPoint, MS Paint, MS Internet Explorer, and using Internet Search Engines.

marketing
ADVERTISING: phone directory, newspaper and magazine advertising advertisment publications.
PUBLIC RELATIONS: copywriting for public service announcements.
TRADE SHOW GIVEAWAYS: pens, mugs, t-shirts, etc.

Beyond the Tools

Over my 20-something years of experience in advertising and marketing, I have seen a mentality shift from art as a talent and serious craft to one of, "Oh, my secretary can do that." While this is not always true, it has become a practice in companies where the popular Microsoft products allow "anyone" to become self-taught desktop publisher. Just to set the record straight, "Not everyone is an artist."

Whether abilties appear naturally or through formal education, skills involving color, spatial relations, font aptitude, visualization, and the psychology of aesthitics are but some of the requirements of the trade. The "simple" skill of arranging three shapes on a page in a pleasing layout can be a mystery to many people.

So, before you set out to deligate the company newlsetter or advertising campaign to the office worker that's dynamite on the phones, calculate the tradeoff in time and money versus your ROI. It may be worth investing in a professional.