| Effective
logos require planning and focus |
By Sandi Knabenbauer, Owner/Designer
May 1, 2006 |
| Do
you realize that your logo is the primary focus of all your
marketing strategies? It appears in every ad you publish,
on all your business documents and forms, and is branded through
that repetition within the minds of everyone your company
touches. How your target audience "sees" you is
how they will respond to your products and services. Your
logo is the encapsulated visual of "who you are"
and "what you represent". As such, the effort and
care you take in deciding it's design can impact it's effect
on your success.
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Take
a moment and think about your favorite car, sports team, restaurant,
bank, computer brand, clothing line, or junk food. Can you
imagine their logo without seeing them? More than likely you
can. If you can't, is it because it's too complex, not relevant
to the business or the wrong color combinations?
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| |
Do
you know the difference or how to graphically convey the best
in your company so that your audience will remember you at a
glance? By hiring a trained professional to help you envision
the elements of your logo and how they will work best for your
company you will save time and money in the long run. |
What
elements actually make an effective logo and why is it important?Your
logo should represent you, make your company recognizable
at a glance. It if doesn't, it may not be effective. Good
marketing depends on repetition, which creates branding. Your
logo is the single most used item in all your marketing strategies
so it should be created with careful planning and much thought.
Here
are five things to consider when creating your new, effective
logo. |
• |
Think
Simple!
When
your logo is short and sweet it solves a bunch of other issues
critical to effective branding of your company. Although many
established companies may have ornate and complex logos, in
today's world, with the constant barrage of information, we
remember best what is sleek and visually discernable. |
| • |
Think
Versatile
Will
your logo be clear at any size or in any color combination?
Some logos look great at 4" X 4" but what happens
when they are reduced for a business card? Will the details
of the lines or text run together? Will your logo look just
as crisp in a black and white newspaper ad as it will in a full
color magazine ad or on your website? Printing your logo in
full color may look fabulous but what if the printing costs
are significantly less or the publication requires only two
colors?
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|
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