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Frequently Asked Questions

What is the difference between marketing and advertising?
What is the best way to advertise my business?
Can I just buy advertising and not pay for marketing? I don’t think I can afford it all.
Do I really need a website?

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What is the difference between marketing and advertising?

The short answer can be explained by the definition of the two terms.

Marketing is the overall process or strategy used to bring businesses and customers together for the purpose of conducting business transactions. It involes a systematized plan of action including advertising and the analysis needed to get the greatest return on investment.

Advertising is only one aspect of marketing. It directs a promotional message toward a targeted audience with the intention of persuading potential customers to invest in a company's products or services. The cost of advertising is often paid for by sponsors or business affiliates.

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What is the best way to advertise my business?

This depends on the kind of business you have and how to best reach your ideal customers. Your marketing strategy should include in-depth research about your marketplace and customers, followup with regular evaluations of your promotional results, and continually seek to improve effectiveness. Without these important steps, your marketing efforts are like killing a fly with a shotgun - you'll never know which pellet hit your target and you'll be wasting a lot of ammunition.

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Can I just buy advertising and not pay for marketing? I don’t think I can afford it all.

What many people don’t realize is that there are many advertising tools you can use without spending much money at all. The trick is to monitor your results so you can improve your effectiveness. Therefore, evaluation tools may be a better use of your financial resources than paying for expensive advertising strategies. If your analysis is automated, it free up your time as well as save you money. This is why we prefer to discuss your unique situation with you before quoting any prices.

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Do I really need a website?

Today websites are as expected as business cards. However, there are businesses that really do not require a website like those whose customers are local and typically don't use computers. The question to ask yourself is why you want a website and how do you expect it to benefit you? If you see a benefit, then owning one is worth considering.

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If you didn’t see the answer to your question(s) here, feel free to email us at contact@folioflare.com.

 

 

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