| Effective
logos require planning and focus |
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Previous |
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Think
Readable
It's
easy to get caught up in the look of fancy type faces but they
are often illegible, especially when reduced to business card
size. Use a font that has clean spacing between letters, and
strong strokes, particularly in the thinnest lines of the design.
Scripts are often challenging in this area so use a bolder version
when necessary for legibility. Also, avoid lengthy business
names if possible. The longer the name, the harder it is to
remember. |
| • |
Think
Memorable
Your
logo should appear representative of your business. Too abstract?
People will miss the connection. Too complex? Yeah, it was that
design that was round with a bunch of "stuff" in it...you
know. Too much color? Looked great but I really can't remember
what it was. Simple, elegant, one color, short business name...
now you're talkin'! If you have trouble deciding if your logo
will be effective, remember those that stick in your mind and
ask yourself why you remember them. |
| • |
Think
Professional
Sure,
maybe you or your secretary could draw something up with less
time and expense but, remember, your logo will be with you for
a long time. Once people start seeing it, they'll either start
associating it with your company or it will be easily forgettable.
If you believe that paying a professional service to custom
design your logo is too expensive, remember it's value to your
company. Cost isn't as important as results so look at the artist's
portfolio. You may not recognize any of their work specifically
as there are as many logos out there as there are businesses.
But if you find their work simple and attractive, easy to identify
and memorable, you probably have a qualified artist to work
with. |
One
more thing: Humor has it's place; so does elegance. Be sensitive
to your audience's feelings and expectations regarding your
industry and you'll go far in selecting the right look for
your logo. The professional you select relies on your input
to correctly identify the design elements he will incorporate
into your logo. Be definite and clear about what you do and
let the professional do the rest. It will be the best marketing
purchase you ever made. 
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I
don't like to say
I have given my life to art.
I prefer to say
art has given me
my life.
~ Frank
Stella ~
folioflare
specializes in marketing through graphic
design and web site development, and at
reasonable rates. With over 30 years experience in printing techniques
and the advertising industry, folioflare can navigate
through the trends and past the pitfalls that cost you unnecessary
time and money. folioflare keeps current on the
latest Internet standards and marketing techniques to simplify your
decisions for cost efficiency.
To learn more about folioflare's marketing tools
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